The Secret to Finding The Right Stock Photo
Finding the right stock photos for your website can be difficult. You are trying to avoid pictures that require royalty payments, and you do not want to post pictures that someone will not approve of. Being the subject of a cease and desist letter is not a good thing for your business, and poor stock photos make your business look incredibly unprofessional.
This article explores ways to find good stock photo, and you must choose your pictures using these steps. Careful attention to the details of each picture will avoid problems after your pictures are published.
#1: Do You Wish You Took The Picture?
You must choose pictures that make you want to keep looking. A picture that you wish you took yourself is more likely to make your website look good, and your readers are more likely to wish they took the picture. Pictures that captivate your audience are going to make readers stay on your website for longer periods of time, and the pictures may become a hallmark of your site. Choose carefully so that every reader is jealous of the pictures they see in your headers.
#2: Is The Picture Royalty-Free?
Royalty-free pictures are a requirement for your website. You cannot post anything that requires a royalty payment without permission, and you could be sued for using images that do not belong to you. Some of the largest image providers in the world have teams of lawyers who will shut down your website, and you cannot afford to fight over one picture. You can get royalty-free images that come from sites who have cleared the images ahead of time.
#3: Do The Colors Match Your Color Scheme?
You may feel that the pictures you need can be found anywhere, but you should not allow yourself to be seduced by a picture that seems to be good enough for your site. The pictures you select must carry the same color scheme as your website, and you cannot allow extra colors to make their way onto your site. You will find that your site looks inadequate if you have introduced too many colors, and your readers will notice that the site seems a bit disorganized.
#4: Are The Pictures Sized Properly?
Pictures that are not sized properly for your website will look strange once you upload them. Proper stock image websites provide you with many different sizes to choose from, and you may download only the sizes that you know will fit your site. Every picture that is too large or too small cannot be stretched properly using your host's website builder, and you will see pixilation that cannot be repaired.
You may size your own pictures using a professional image editor, but the time you spend on sizing images can be spent finding better pictures. Better pictures make your site look more professional, and you will enjoy looking at your site when you edit its content. Every picture you have carefully chosen must be the right size before you go to work on your site.
#5: Avoiding Watermarks
Pictures you find online are not necessarily free of watermarks, and the watermarks clearly indicate that you took your pictures from another location. Using watermarked images is illegal when the pictures require royalty payments, and stock images with no royalties must be downloaded from the proper source. Your company cannot afford to post improper pictures, and your readers will notice when you have used the wrong pictures on your site. Some readers may leave your site due to the improper use of the pictures, but you can easily find pictures that are free of markings.
The stock photos you choose for your website must be selected using strict criteria. Each picture must evoke the sort of imagery and emotions that you want for your site, and each picture must match the color scheme for your business.
There are several websites that offer photos for free, and you may choose special stock images from a paid website. The selection process takes a bit more time than normal, but your website will look better than the competition when you have chosen beautiful pictures. Your readers will come to appreciate your pictures, and readers will return for more great pictures.